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SEMINAR: Keys to a Good Relationship between Sales & Credit

June 12 @ 9:30 am - 1:00 pm

June 12, 2024  9:30 am – 1:00 pm

Location: Sprecher Brewery, 701 W Glendale Ave, Glendale, WI 53209

Sales vs. Credit … It’s the age-old dilemma!

Credits’ perception of Sales is “they just want to increase their sales and don’t care if we get paid or not.” Sales perception of Credit is “they are a bunch of tightwad who only make their jobs more difficult.” How do you work through it?  In this half-day program, Paul D’ Alberto, Vice President of International Sales, and Guy Kwaterski, Director of Credit, both retired from The Vollrath Company, will return to discuss how they worked together to overcome the obstacles to be successful.  Don’t miss this fun and informative opportunity to learn, and network!

Program Speakers:

  • Guy Kwaterski, Credit Manager at The Vollrath Company retiree
  • Paul D’Alberto, VP of International Sales at The Vollrath Company retiree


 9:30 – 10:00 AM  Registration & Refreshments

10:00 – 10:15 AM  Welcome Announcements

10:15 – 11:15 AM    Presentation

11:15 – 11:45 AM    Open Discussion & Questions

11:45 – 1:00 PM     Luncheon & Networking

1:00 – 2:00 PM    Optional Brewery Tour


Cost of Admission:  ICE members: $65.00; Non-Members: $95.00  Includes Breakfast Pastries & Lunch

Program Flyer & Speaker Bios

Register Online: www.wcacredit.org/upcoming-ice-meetings






June 12
9:30 am - 1:00 pm
Event Category:


Sprecher Brewery, 701 W Glendale Ave, Glendale, WI 53209


Nicole Thompson